June 10th 2008
THE CAGAYAN DE ORO FIESTA: KAGAY-AN FESTIVAL 2008
THE CAGAYAN DE ORO FIESTA: KAGAY-AN FESTIVAL 2008
PROJECT BRIEF
Cagayan de Oro is one of the fastest growing cities in the country today. With
a bustling economy and a host of tourism related amenities and attractions,
the city is poised to become one of the premier cities in the country. However,
while it has succeeded in attracting investments in trade, services and real
property development, it has not hitched on the tourism bandwagon. Like
most areas in Southern Philippines, its promotion efforts are always marred by
the Mindanao stigma. Despite the very stable peace and order condition of the
city and its relative success in being known for its adventure tourism
attractions, visitor arrivals pale in comparison to more famous destinations
such as Cebu, Bohol, and Boracay, to name a few. In fact, Cagayan de Oro is
not included in the tourism anchor destinations of the country.
The primary objective of the project is the creation and launching of a
signature festival that will carve the name for Cagayan de Oro in the tourism
sector and ultimately put it in the Philippine calendar of major festivals to see
and be seen. Cities such as Cebu (Sinulog), Bacolod (Maskara), Iloilo
(Dinagyang) and Davao (Kadayawan) have succeeded in coming up with a
festival that have become synonymous with the place and have also become
great crowd-drawers. Cagayan de Oro has come up with a festival that would
hopefully pave way to a successful promotion of the city.
The project started with a BRANDING CDO FIESTA” – A Search for catchword
to naming CDO Fiesta signature event wherein all the collective minds of the
people of Cagayan de Oro were invited to come up with a signature brand name
of the city fiesta. The intention is that the people of the city should have
ownership of the event/ festival before we can promote it outside of the city.
With a new brand name, The Cagayan de Oro Fiesta Celebration will now pave
way in carving a name for the city in the calendar of festivals in the country.
Since this would be second launching year and with the limited time available
for preparations and promotions, the Promote CDO Foundation has decided on
six (6) core events, namely:
1. The Second Golden Float Parade Competition –“Beyond the Usual”
This event is a collective effort of Department of Tourism-10 and Promote
CDO. The concept of the competition is that each float should depict a
conceptualized drama recounting history, an activity, and a cultural or
corporate event of Cagayan de Oro City. Each entry is corporate based.
2. “Lambagohan”
Lambagohan-Fluvial Parade is open to all Barangays of Cagayan de Oro
City especially those that are located along the banks of the river. This event
will grandstand the natural bounty and beauty of the Cagayan de Oro River.
3. Kahimunan Mindanao 2008
This is in line with the DTI’s thrust of implementing the market
promotion activities for the OTOP Program. The fair will showcase the best
products of SMEs and OTOP of the Mindanao Regions. These include
handicrafts, furniture, processed food, organic and natural products and
services.
Various activities such as pre-fair trade seminars, technical sessions on
industry and market updates will also be featured during the event. There
will also be market matching activity wherein meeting with local and
international buyers, exporters and distributors will be arranged for the
exhibitors.
4. Higaonon Dance Festival 2008
A narrative dance competition anchored on indigenous tradition of the
Higaonon, an indigenous tribe in Mindanao.
The Higaonon Dance Festival is open to all Barangays, Government
Agencies, Schools, Cultural Communities or any other community or
Organization within the City of Cagayan de Oro, Misamis Oriental, and
other provinces of Northern Mindanao.
5. Ms. Kagay-an 2008
Dubbed as the most sought after beauty pageant in the city, The Miss
Kagay-an 2008 brings a first rate entertainment production in a multitude of
presentations. As the epitome of loveliness, glamour and prestige, local
beauties vie for the honor to represent our city as ambassadors of goodwill.
Numerous activities have been lined up for the grand celebration.
6. Festival of Rhythmic Dances
A new core event to be participated by Physical Education (PE) students
of the different schools, colleges and universities in Cagayan de Oro City.
This year, winners will receive trophies, plaques and certificates of
participation. Each participating contingent will receive P10,000 (maximum
of 10). Winners to be declared are: Best in Rhythmic Formation; Best in
Artistry and Best in Costume.
